From Tex Computer to Tex Automation: evolution of the Brand
The first decade: Tex Computer is born
The name Tex Computer was chosen to resonate with the newborn information technology movement seen in industrial manufacturing during the Eighties. This name was combined with a stylised aircraft, the symbol of our connection to our parent company Fom Industrie.
The second decade: toward automation
Our blue coloured code with white lettering remains unchanged, but we start to work on a pay-off that prepares the business model for industrial automation. The logo retains the wording Tex Computer, with only the font changing, and graphic updating of the aircraft symbol of Fom.
The third decade: international recognition
Evolution of the logo is significant and the colour code and connection to Fom is confirmed, maintaining the icon that represents it.
The company name Tex Computer in the logo is replaced by the shorter version perceived by the market.
We are recognised as Tex and this is reiterated in the logo, which is strengthened by a pay-off in English, to underline the fact that Italy is no longer our only market.
The fourth decade: Tex Automation
The logo is further refined, confirming our colours and the bond with Fom, so that Tex becomes a reference in the world of CNC/PLCs for industrial automation. From 2023 the pay-off becomes Automation, a clear indication of the sector in which we operate. Since then, we are proud to be simply Tex Automation.
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